Home or
Site Layout or
Site Index or
Quick Jumps or
Search Engine Directory or
The Mart
Auto News, Analysis and EditorialDid
GM's Marketing Department Make Out Big Three Consumers Unmitigated Nincompoops?
Bookmarking
Auto on Info pages
Home or
Site Layout or
Site Index or
Quick Jumps or
Search Engine Directory or
The Mart
Auto News, Analysis and EditorialDid
GM's Marketing Department Make Out Big Three Consumers Unmitigated Nincompoops?
Links to Amazon.com
Visitor support makes this site possible. Please shop at Amazon.com via Auto on Info. Thank you. Auto Lit Consumer Reports magazine Consumer Reports Buying Guide 2005 Mathematics and Statistics Time Series Analysis by James Douglas Hamilton On-Site Travel Guide Pages with Links to Amazon.com Alaska, Western Canada Western Continental U.S. The South Pacific Islands Europe: Great Britain - England, Scotland, Wales Europe: Greece, Holland Europe: Hungary, Iceland, and Ireland Europe: Italy, Latvia, Lithuania More Travel Guides, Books, and Maps Other On-Site Pages with links to Amazon.com The Mart Digital Cameras, Camcorders, Printers, and Accessories Laptop Computers Printers and Scanners Hiking and Backpacking Apparel Tents and Accessories Sleeping Bags, Pads, Mats, and Cots Earrings Auto on Info July 2005
Did GM's Marketing Department Make Out Big Three Consumers Unmitigated Nincompoops?
By James B. Bleeker
In response to General Motors Corporation's Employee Prices for Everyone Campaign, Big Three consumers flocked to General Motors' dealerships in June 2005, but for what?
In a conference call to analysts and reporters, GM's head of market and industry analysis stated, reports Reuters, that consumer incentives to move GM vehicles off dealer lots were flat or increased only slightly in June 2005 over May 2005.
Nonetheless, GM sales soared 41% in June 2005 over June 2004 (versus a 5% decline in May 2005 over May 2004). And this fine success occurred despite huge gaps in the Reliability Index averages between the Quality Four and GM, as the following charts depict.
The graphs suggest that a discount in the five digits may be more appropriate than one in the meager four digits. This is buttressed by the responses to the Mini-Survey, "The True Value of a Big Three," where the average respondent indicated that a discount of 50% would be required before he or she would purchase a Big Three vehicle.
So, it appears that Big Three consumers may not be such a bright lot of folk, and devising a marketing ploy that outwitted them may confer on GM something less than bragging rights.
Source for remarks on incentives: "Ford Matches GM Discounts, Ups Price War," July 5, 2005, accessible at Yahoo! News
Source for General Motors sales data: "GM Reports 558,092 Deliveries in June, Up 41 Percent," July 1, 2005, accessible at http://media.gm.com
Source for Reliability Index averages: Table I
Links to Amazon.com
Men's Watches Men's Watches by Casio Men's Watches by Vanceur Men's Watches by Cartier To view more men's watches, icons, and search phrases, click here. Women's Watches Women's Watches by Movado Women's Watches by Van Cleef and Arpels To view more women's watches, icons, and search phrases, click here. Wallets for Men and Women Rolf’s wallets The Sak wallets Sydney Love wallets To view more fine wallets, icons, and search phrases, click here. Handbags Caterina Lucchi handbags Ellington handbags To view more fine handbags, icons, and search phrases, click here. Business Totes, Business Briefs, and Briefcases for Men and Women L.A.P.A. briefcases Hartmann briefcases To view more business totes, business briefs, and briefcases, icons, and search phrases, click here. Tell your friends, colleagues, and coworkers, "I bought it at Amazon.com via Auto on Info."
Donation Link to Amazon.com
To donate to the American Red Cross to aid in its Indian Ocean Tsunami Relief Efforts, click here. To learn more about the Amazon Honor System, click here.
Automotive News Menu Pages Auto Manufacturers: Toyota - Honda - Subaru - Nissan - Ford - Chrysler - General Motors - Volkswagen Topics: Reviews - Recalls - Safety Investigations - Safety Test Results - Automotive Excellence - Automotive Dishonor, Discredit, or Demerit - Lawsuits - Automotive Finances - Car and Truck Sales and Market Shares - Auto on Info
Search Engine Directory This table is provided primarily to give the visitor quick access to those search engines that site manager has found to be more consistently useful for information acquisition. For descriptions, strengths, weaknesses, comments, and other names and formats by which the following search engines are known, go to Search Engine Directory Page. Search Engines Yahoo! Teoma Wisenut DMOZ Gigablast Metasearch Engine
Product Search Engine
Comments: Shopping at Amazon.com via this link helps support this site.
Auto on Info Standings for Selected Search Phrases on Auto News
Site Rank in Results for Search Phrase Car Quality News Site Rank in Results for Search Phrase Auto Quality News Site Rank in Results for Search Phrase Auto News First by Yahoo! Search from 5,230,000 results First by Yahoo! Search from 3,510,000 results Thirty-ninth by Yahoo! Search from 37,600,000 results First by MSN Search from 1,110,112 results First by MSN Search from 716,283 results Fifteenth by MSN Search from 7,682,302 results Fifteenth by Google from 3,730,000 results Tenth by Google from 2,400,000 results Eightieth by Google from 7,450,000 results Standings are as of 14/03/2004.
