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Shift Toward Quality Gives Honda Market Capitalization Greater Than GM's and
Ford's Combined
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Consumer Shift Toward Quality Gives Honda Market Capitalization Greater Than GM's and Ford's Combined
By James B. Bleeker
Consumer shift toward quality automotive products has given Honda Motor Company (with a 1996-2000 Reliability Percentrank average of .84) a market capitalization (outstanding shares times share price) that exceeds the combined market capitalizations of General Motors Corporation (with a 1996-2000 Reliability Percentrank average of .29) and Ford Motor Company (with a 1996-2000 Reliability Percentrank average of .50) by nearly 25%. In addition, the shift toward quality has helped to give General Motors and Ford a bond rating of one notch above junk. The following table sets out the market capitalizations, bond ratings, and Reliability Percentrank averages and grades of several of the major auto manufacturers.
Auto Manufacturer Market Capitalizations, Bond Ratings, and Reliability Percentrank Averages and Grades Auto Manufacturer Market Capitalization (in billions of U.S. dollars) S&P Bond Rating 1996-2000 Reliability Percentrank Average 1996-2000 Reliability Grade - High Standards Toyota Motor Corporation $124.9 AAA .90 B+ Honda Motor Company $47.4 A+ .84 B Ford Motor Company $20.5 BBB- .50 F DaimlerChrysler AG $44.8 BBB .33 F General Motors Corporation $16.7 BBB- .29 F Volkswagen AG $18.2 A- .24 F
Source for market capitalizations and bond ratings: "GM's Bumpy Ride," Liz Moyer, Forbes, March 24, 2005, at http://www.forbes.com/home/manufacturing/2005/03/24/cx_em_0324generalmotors.html
Source for Honda's market capitalization: S&P online report via Ramsey County Public Library
Source for Honda's S&P bond rating: Honda's annual report via Mergent Service via Ramsey County Public Library
Source for 1996-2000 Reliability Percentrank averages: Table I-MVRP
Source for 1996-2000 Reliability Grades - High Standards: Table I-MVRGH
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