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Rating Thoughts on Cadillac and Cadillac Owners

Background

The April 2002 Auto on Info article entitled "How Low Can the Cad Go? General Motors' Cadillac Line, Already in a Subterranean Trench, Falls into a Crevice,"  the November 2002 Auto on Info article entitled "Is General Motors' Cadillac Division Trying to Make the Worst Cars on Planet Earth?", and the July 2003 Auto on Info article entitled "Does GM's Cadillac Division Think that the Market for the Worst of the Worst is Boundless?" discuss Cadillac's plunge into the netherworld. The chart below summarizes the articles and the following queries permit the visitor to express his/her opinion on things Cadillac.

Queries

The queries for this mini-survey are:

Responses as of March 15, 2005

Query 1.

Response density chart of images invoked by the term Cadillac for all respondents.

-10

-5

0

+5

The Worst of the Worst

The Worst

Average

The Best

Response density chart of images invoked by the term Cadillac for respondents reporting owning a Cadillac.

-10

-5

0

+5

The Worst of the Worst

The Worst

Average

The Best

Response density chart of images invoked by the term Cadillac for respondents reporting owning a motor vehicle other than a General Motors vehicle.

-10

-5

0

+5

The Worst of the Worst

The Worst

Average

The Best

Query 2. 

    Response density chart of characterizations of a new Cadillac buyer by all respondents.

-10

-5

0

+5

Complete Nincom- poop

Lunkhead

Average Fellow

Bright Fellow

Response density chart of characterizations of a new Cadillac buyer by respondents reporting owning a Cadillac.

-10

-5

0

+5

Complete Nincom- poop

Lunkhead

Average Fellow

Bright Fellow

Response density chart of characterizations of a new Cadillac buyer by respondents reporting owning a motor vehicle other than a General Motors vehicle.

-10

-5

0

+5

Complete Nincom- poop

Lunkhead

Average Fellow

Bright Fellow

Early Comment: From the density charts for queries 1 and 2, it appears that historical concepts live long after the reality that gave them birth. This may go a long way in explaining why the Big Three are still in business. It also helps to explain why some of GM's commercials seem to be packaging not only a car, but memories as well.