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No. 60: A General Motors Shareholder Satisfaction Poll: Enquiries into the Wisdom of
Initiating and Continuing the Saturn Line
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A General Motors Shareholder Satisfaction Poll: Enquiries into the Wisdom of Initiating and Continuing the Saturn Line
Queries
The queries for this mini-survey are:
Responses as of February 4, 2004
Responses to Query 1. Response density chart of respondents' assessments of the prudence of GM's initial decision to try to compete with Honda and Toyota
-4 -2 0 +2 +4
A completely senseless endeavour A perfectly reasonable quest
Responses to Query 2. Response density chart of respondents' assessments of the wisdom of continuing the Saturn line because 70% of new Saturn buyers trade in a foreign vehicle
-4 -2 0 +2 +4
Completely asinine Perfectly reasonable
Responses to Query 3. Response density chart of respondents' assessments of the prudence of offering new models styled as Saturns but constructed with parts from other GM lines
-4 -2 0 +2 +4
Completely asinine Perfectly reasonable
Responses to Query 4. Response density chart of respondents' assessments of the statement, "I am confident that the mental faculties of the great bulk of consumers of any line of General Motors' products will preclude detection of a change in reliability and that any loss of Saturn sales because of a reliability change will be more than offset by an increase in sales of replacement parts"
-4 -2 0 +2 +4
Strongly agree Strongly disagree
Auto on Info Standings for Selected Search Phrases
Site Rank in Results for Search Phrase Auto Quality Information Site Rank in Results for Search Phrase Auto Reliability Information Site Rank in Results for Search Phrase Auto Durability Information Site Rank in Results for Search Phrase Auto Complaints Site Rank in Results for Search Phrase High Mileage Rosters First by Google from 772,000 results First by Google from 355,000 results First by Google from 117,000 results First by Google from 311,000 results First by Google from 1,710 results First by alltheweb from 2,806,418 results First by alltheweb from 416,178 results First by alltheweb from 54,017 results Fourth by alltheweb from 403,423 results First by alltheweb from 1,176 results Fourth by MSN Search from 857,935 results First by MSN Search from 141,674 results First by MSN Search from 28,424 results Tenth by MSN Search from 185,916 results First by MSN Search from 974 results Fourth by Ask Jeeves First by Ask Jeeves First by Ask Jeeves Sixth by Ask Jeeves First by Ask Jeeves Standings are as of 27/08/2002.
